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Formally Yours

About Us

Welcome to Formally Yours, your premier bridal shop located in Dothan, AL, that serves the greater surrounding area. Established with a passion for helping you find the perfect formal wear, we offer a wide selection of pageant dresses, prom dresses, bridal gowns, and custom wedding dresses. Complement your attire with our stunning collection of jewelry, shoes, and veils. We prioritize your convenience with layaway and payment plan options to suit your budget. Our dedicated team is ready to provide personalized bridal appointments to ensure a stress-free and memorable shopping experience. At Formally Yours, we are committed to helping you look your best for your special occasion.

Our Story

Welcome to Formally Yours, your premier bridal and formal wear boutique in Dothan, AL, proudly serving the greater surrounding area. At Formally Yours, we believe there is no greater honor than being part of life’s most meaningful moments. This business was built on a simple but powerful idea — this is one of the only professions where you get to be part of the happiest days of people’s lives. From weddings and proms to pageants and milestone celebrations, we are there for the excitement, the confidence, and the unforgettable memories.

Formally Yours specializes in Pageant, Prom, and Bridal gowns, offering a carefully curated selection designed to help every client feel confident, elegant, and truly special. Whether you’re walking down the aisle, stepping onto a stage, or preparing for one of the most anticipated nights of your life, our goal is to help you find the dress that makes you feel extraordinary.

What makes Formally Yours special is the heart behind what we do. We understand that these moments matter. A bride searching for her dream gown, a young woman preparing for prom, or a contestant getting ready for competition — each experience deserves care, attention, and encouragement. Our team takes pride in creating a welcoming, supportive environment where every guest feels valued and celebrated.

With years of experience in formal wear styling, we guide each customer through the selection process with honesty and expertise. We listen to your vision, help refine your style, and ensure you leave feeling confident in your choice. It’s not just about finding a dress — it’s about finding the one that makes you feel like the best version of yourself.

At Formally Yours, we are committed to quality, service, and being part of your story. Seeing our customers shine on their big day is why we do what we do. We’re honored to play a small role in such big life moments.

Formally Yours is located at 4161 Ross Clark Circle, Dothan, AL 36303. Call us at 334-671-8253 to learn more about our Pageant, Prom, and Bridal collections.

Areas Served

Houston County, AL | Dale County, AL | Coffee County, AL | Geneva County, AL | Henry County, AL | Marianna, FL | Bainbridge, GA

What We Offer

Our Specialties include:

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Testimonials

On 11/29/2025 Shelby Turner had this to say:
Absolutely loved it here!! It was positive the moment we walked in to the moment we walked out. 10/10 recommend!!

On 5/24/2025 Leah Bryan had this to say:
I found my dress today with the help of Ms. Pam. Everyone at Formally Yours is so helpful, knowledgeable, and kind. Formally Yours has a wide selection of dresses to choose from, so no matter your style they will have something to match your vision. Thank you again to the staff, today was so special.

On 5/10/2025 Virginia Messer had this to say:
They were very friendly and informative, helped with anything I needed.

On 4/10/2025 Angela Crowe had this to say:
My experience at Formally Yours was absolutely incredible! The team was beyond helpful, making the entire process smooth and enjoyable. Their selection of Mother of the Bride dresses is unmatched—not just in the area, but truly the best in all of Alabama! I can’t recommend them enough for anyone looking for the perfect dress. Formally Yours is the place to go!

On 4/3/2025 Brandi Bingham had this to say:
Selection and customer service 5star!! Thanks ladies for making dress shopping for Prom so easy. You made it worth the 3 hour drive

Contact Us

Formally Yours
4161 Ross Clark Circle Dothan, AL 36303
Phone: (334) 671-8253
Email: formallyyours@yahoo.com

Payment Types Accepted

American Express, Apple Pay, Personal Checks, Debit Cards, Discover, MasterCard, PayPal, Visa

Our Hours

Monday: 10:30 AM - 6:00 PM
Tuesday: 10:30 AM - 6:00 PM
Wednesday: 10:30 AM - 6:00 PM
Thursday: 10:30 AM - 6:00 PM
Friday: 10:30 AM - 6:00 PM
Saturday: 10:30 AM - 3:00 PM

FAQ

What types of dresses do you carry?
We specialize exclusively in Pageant, Prom, and Bridal gowns.
Do you help with styling advice?
Yes. Our experienced team provides guidance to help you select a gown that complements your style and occasion.
How far in advance should I shop?
We recommend shopping several months in advance for bridal gowns and several weeks ahead for prom and pageant events to allow plenty of time for ordering and preparation.
Do you serve customers outside of Dothan?
Yes, we proudly serve Dothan and the surrounding areas.

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